The Noah Project

Rebuilding a sustainable world.

Monsanto Feeling Pressure from the Public

4 Comments

Mandy Adwell at The 9 Billion blog notes that “it has been a rough year for Monsanto, especially in Europe.”

After several countries banned the use of genetically modified seeds and several others banned the use of certain pesticides, the company has announced it will withdraw all pending approval requests for new genetically modified crops in the European Union, due to a lack of prospects for cultivation.
In an interview with Reuters, Monsanto president Jose Manuel Madero cited this as a strategic business move, saying it will allow the company to focus more on conventional seeds such as maize, soybeans, and sugar beets in Europe. It will also maintain the application to renew the approval of MON810 maize, the only GMO crop that is commercially cultivated in parts of Europe. France, Italy, and Germany have all passednational bans on the crop, even though it is still approved by the EU.
Despite recent bans and widespread public opposition to genetically modified crops, the company’s seed business still accounts for more than 98% of its $1.72 billion turnover in Europe.
While this isn’t a drastically huge move that will forever change the food industry, it’s still a sign of the possibility that Monsanto is feeling pressure from the public to change its ways or get out. It will be a long time before we see a positive shift in how it is incorporated into the food industry – if that ever happens – but small steps in our favor are always good news. Maybe the March Against Monsanto back in May did send them a loud message.
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Author: Daniela

I was born in Croatia, at that time Yugoslavia. My family moved to the US when I was very young, but I still treasure the memories of my grandfather teaching me how to protect myself against the "evil eye," my grandmother shopping early every morning, at the open air market, to buy the freshest vegetables for the day's meals, and the traditions that were the underpinnings of our society. Someone once noted that "For all of us that want to move forward, there are a very few that want to keep the old methods of production, traditions and crafts alive." I am a fellow traveler with those who value the old traditions and folk wisdom. I believe the knowledge they possess can contribute significantly to our efforts to build a more sustainable world; one that values the individual over the corporation, conservation over growth and happiness over wealth.

4 thoughts on “Monsanto Feeling Pressure from the Public

  1. Thank you for highlighting this but there are some errors here. Monsanto’s pending approval requests for new genetically modified crops in the European Union were for three varieties of maize, one soybean and one sugar beet. The company hasn’t stated which conventionally-bred crops it will focus on instead of the GM crops. Here’s what Monsanto said http://www.monsanto.com/global/uk/newsviews/Pages/monsanto-focus-on-conventional-breeding-in-europe.aspx You might choose to read my blog post today about ‘playing the long game for GM crops in Europe’.

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