The Noah Project

Rebuilding a sustainable world.

Hindustan Unilever Committed to Growth with Societal Good

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Unilever launched its Sustainable Living Plan in 2010 and continues to promote it through its international subsidiaries. Nitin Paranjpe CEO of Hindustan Unilever (HUL) is passionate about the program and affirmed his commitment to it in a recent interview with The Economic Times. Paranjpe recognizes “that business has a larger purpose and our purpose cannot be just making money.”

HUL’s sustainability crusade started in November 2010 when global CEO Paul Polman launched ‘The Compass’ strategy that was encapsulated in Unilever Sustainable Living Plan (USLP), an internal Magna Carta that laid out the company’s future POA: double the size of the business while halving the environment footprint of its products, increase the company’s positive social impact, and source 100% of agricultural raw materials sustainably.
Polman’s was a call to arms for Leverites in 190 countries to bring about deep changes in the way the company’s businesses are run. A clear move away from the quarter-on-quarter focus, it was a decisive shift to, as Paranjpe puts it, ‘delink growth from the environmental impact and recouple growth with societal good.’
Unilever’s global chief holds an inherent belief that as global resources deplete, consumers will ‘vote with their wallets’ by choosing socially responsible companies. 

You can find the entire article here.


Author: Daniela

I was born in Croatia, at that time Yugoslavia. My family moved to the US when I was very young, but I still treasure the memories of my grandfather teaching me how to protect myself against the "evil eye," my grandmother shopping early every morning, at the open air market, to buy the freshest vegetables for the day's meals, and the traditions that were the underpinnings of our society. Someone once noted that "For all of us that want to move forward, there are a very few that want to keep the old methods of production, traditions and crafts alive." I am a fellow traveler with those who value the old traditions and folk wisdom. I believe the knowledge they possess can contribute significantly to our efforts to build a more sustainable world; one that values the individual over the corporation, conservation over growth and happiness over wealth.

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