The Noah Project

Rebuilding a sustainable world.

America’s Mood Map: An Interactive Guide to the United States of Attitude

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Science & Space

For a country that features the word United so prominently in its name, the U.S. is a pretty fractious place. We splinter along fault lines of income, education, religion, race, hyphenated origin, age and politics. Then too there’s temperament. We’re coarse or courtly, traditionalist or rebel, amped up or laid-back. And it’s no secret that a lot of that seems to be determined by — or at least associated with — where we live.

Now a multinational team of researchers led by psychologist and American expat Jason Rentfrow of the University of Cambridge in the U.K. has sought to draw the regional lines more clearly, literally mapping the American mood, with state-by-state ratings of personality and temperament.

[time-interactive id=personality_map]

According to the study, the winners (or losers, depending on how you view these things) were in some cases surprising and in some not at all. The top scorers on extroversion were…

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Author: Daniela

I was born in Croatia, at that time Yugoslavia. My family moved to the US when I was very young, but I still treasure the memories of my grandfather teaching me how to protect myself against the "evil eye," my grandmother shopping early every morning, at the open air market, to buy the freshest vegetables for the day's meals, and the traditions that were the underpinnings of our society. Someone once noted that "For all of us that want to move forward, there are a very few that want to keep the old methods of production, traditions and crafts alive." I am a fellow traveler with those who value the old traditions and folk wisdom. I believe the knowledge they possess can contribute significantly to our efforts to build a more sustainable world; one that values the individual over the corporation, conservation over growth and happiness over wealth.

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