The Noah Project

Rebuilding a sustainable world.

Profiting From Less Pollution

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The Dish

Cleaner air correlates with greater cashflow:

new paper suggests [one] measure to curb pollution that may have had beneficial long-term economic impacts for individuals. The paper’s authors, Adam Isen, Maya Rossin-Slater and Reed Walker, compared the adult labour-market outcomes of those born in counties in America where air pollution decreased as the result of the 1970 Clean Air Act to those born in areas where pollution did not fall in this period. They found that those who were born in counties that were forced to cut air pollution as a result of the legislation earned more by their thirties than they would have otherwise: gaining approximately $4,300 each in extra income over their lives.

At first, this result may seem a little strange. As dirty industries closed in many affected areas as a result of the Clean Air Act, one would expect incomes to fall as the result of…

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Author: Daniela

I was born in Croatia, at that time Yugoslavia. My family moved to the US when I was very young, but I still treasure the memories of my grandfather teaching me how to protect myself against the "evil eye," my grandmother shopping early every morning, at the open air market, to buy the freshest vegetables for the day's meals, and the traditions that were the underpinnings of our society. Someone once noted that "For all of us that want to move forward, there are a very few that want to keep the old methods of production, traditions and crafts alive." I am a fellow traveler with those who value the old traditions and folk wisdom. I believe the knowledge they possess can contribute significantly to our efforts to build a more sustainable world; one that values the individual over the corporation, conservation over growth and happiness over wealth.

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