The Noah Project

Rebuilding a sustainable world.

Wholesum Fair Trade

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Wholesum Farms  came up in my news feed again today.  I was thrilled to read they are expanding their fair trade offerings. A portion of the proceeds from these products, as well as others in their Fair Trade line will be funneled into Wholesum’s community development fund.  This is a great example of how an agricultural firm can take the needs of their workers into account when setting corporate policy.

In a recent news release, Ricardo Crisantes, chief commercial officer, touted the company’s Fair Trade program.

“What makes this (Fair Trade) certification so remarkable is the fact that 100% of community development funds generated from the sale of Fair Trade produce go back to our workers and helps them tackle needs such as healthcare, housing and education,” Ricardo Crisantes, Wholesum’s chief commercial officer, said in the release. “The workers vote on how these funds are allocated, and that in itself is very empowering.”

Wholesum produce can be found at Whole Foods Market and Jewel Grocers in the Midwest.  They may not be carried under the Wholesum label, but be sure to look for the Fair Trade Guarantee!

 

Author: Daniela

I was born in Croatia, at that time Yugoslavia. My family moved to the US when I was very young, but I still treasure the memories of my grandfather teaching me how to protect myself against the "evil eye," my grandmother shopping early every morning, at the open air market, to buy the freshest vegetables for the day's meals, and the traditions that were the underpinnings of our society. Someone once noted that "For all of us that want to move forward, there are a very few that want to keep the old methods of production, traditions and crafts alive." I am a fellow traveler with those who value the old traditions and folk wisdom. I believe the knowledge they possess can contribute significantly to our efforts to build a more sustainable world; one that values the individual over the corporation, conservation over growth and happiness over wealth.

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