Wholesum Farms came up in my news feed again today. I was thrilled to read they are expanding their fair trade offerings. A portion of the proceeds from these products, as well as others in their Fair Trade line will be funneled into Wholesum’s community development fund. This is a great example of how an agricultural firm can take the needs of their workers into account when setting corporate policy.
In a recent news release, Ricardo Crisantes, chief commercial officer, touted the company’s Fair Trade program.
“What makes this (Fair Trade) certification so remarkable is the fact that 100% of community development funds generated from the sale of Fair Trade produce go back to our workers and helps them tackle needs such as healthcare, housing and education,” Ricardo Crisantes, Wholesum’s chief commercial officer, said in the release. “The workers vote on how these funds are allocated, and that in itself is very empowering.”
Wholesum produce can be found at Whole Foods Market and Jewel Grocers in the Midwest. They may not be carried under the Wholesum label, but be sure to look for the Fair Trade Guarantee!
The Noah Project 