The Noah Project

Rebuilding a sustainable world.


Leave a comment

Conscious Capitalism

In an interview with GreenBiz, Fair Trade USA CEO Paul Rice notes

What smart capitalists are realizing, conscious capitalists are realizing, is not only can you be both sustainable and profitable, but in the future, you’re going to have to be both.

In fact, U.S. Retail sales of certified by nonprofit Fair Trade USA topped $6 billion in 2016 with well-known brands such as Starbucks, PepsiCo, Target, Costco, Walmart, Patagonia, West Elm and Gap Inc. among its 1,300 corporate supporters.

,,,the organization generated an additional $500 million in income over the past two decades for more than a million farmers and factory workers touched by its programs in more than 45 countries worldwide.