The Noah Project

Rebuilding a sustainable world.

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Eco-friendly generation Y boosts demand for chemical free products

Georgia-Mae Inch and Anna-Lisa Persson have a healthy bite to eat at Sun and Earth Organics. Picture: Mark Calleja

Jackie Sinnerton of the Courier Mail reports on a new trend among young people to go organic:

Brisbane teenager Anna-Lisa Persson, 18, has recently moved out of home and always shops for beauty products that are kind to the skin as well as the environment.

‘It’s a bit of a trend for young people to go organic. It might seem more expensive but, in the long run, the products last longer and it’s a good investment all around,” she said.

Georgia-Mae Inch, 18, also from Brisbane said organic food tastes fantastic and makes you feel so much better.

‘I love the chemical-free ice cream and popcorn,’ she said.

Andrea Raftesath, manager of Sun &Earth Organics at New Farm, agreed business was booming.

‘Of course a lot of customers are seeking out foods because they are lactose intolerant or have allergies to gluten or nuts. But the profile of the customer is changing and often it is simply people who feel run down wanting to clean up their diets,’ she said.

And according to Tracey Loiterton of Wray Organic at Enoggera, Brisbane, there has been a shift in people’s attitudes to health foods and Queenslanders are now more wary of what they put in their bodies.

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Apparel Industry Forms Association to Address Sustainability

The Sustainable Apparel Coalition, which includes Cotton Incorporated as a member, is a trade association representing more than a third of the global apparel and footwear industries, formed to address current social and environmental challenges to the industry. Last summer, it unveiled the Higg Index, a tool to measure sustainability. It focuses on water use and quality, energy and greenhouse gas, waste, chemicals and toxicity.

Target, which has had numerous high/low fast fashion collaborations, adopted the Higg Index within parts of its supply chain. Upon the Higg Index’s debut, Target’s Scott Lercel, director of social responsibility and sustainability, said, “This tool allows our teams to make better decisions, improve our supply chain and, most importantly, reduce our impact on the global environment.”

Inditex Group, the parent company of Zara stores, has a strategic environmental plan that aims to reduce CO2 emissions by 10% in 2015, and by 20% in 2020 when compared to 2005. It also intends to promote eco-friendly alternatives in the development of new products and ancillary materials.

All of these corporate initiatives are significant. Because even though just 33% of consumers are even likely to seek out environmentally friendly clothes, 69% would be bothered if they found out an apparel item they purchased was not environmentally friendly, according to the Environment Survey. And 40% of consumers say they would blame the manufacturer if they purchased apparel and then found out it was produced in a non-environmentally-friendly way.