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GMO Genewashing

Reposted from Dr. Frank Lipman’s Blog:

GMO Labeling

By Andrea Donsky

 You may be familiar with the term “greenwashing” –- a term describing the deceptive practice companies use to purposely give off the impression that their products or policies are environmentally friendly, when in fact they aren’t. Greenwashing was first coined in 1986 by an environmentalist named Jay Westerveld, and became popular when the green movement took North America by storm.

Now there’s a new form of deception on the market and Naturally Savvy has a term for it: GENEWASHING. That’s right, you heard it here first!

“Genewashing” is when a company deliberately tries to trick consumers into thinking their products are GMO-free, when in fact they aren’t.

The World Health Organization defines genetically modified foods as foods not occurring naturally. When you turn a corn seed into a pesticide, it’s not difficult to see that this is not something natural.

Unlike “organic,” the term “natural” in the U.S. and Canada is not regulated. This means companies can tell you a food is all-natural, which you’ll likely assume means no GMOs or artificial ingredients, when in fact there’s nothing from preventing the products from containing artificial or genetically modified ingredients.

This is highly misleading genewashing, and savvy consumers have taken several companies to court over use of the term “natural” on foods containing GMOs. Continue reading