The Noah Project

Rebuilding a sustainable world.


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Natural Dyes Save Lives

Conventional textile manufacturing is poisonous to its workers and to the land, but there are alternatives.

A new crop of small businesses is investing in organic farming, natural dyes and a transparent supply chain that encourages shoppers to think about the effect of their purchases — and they’re selling their products online and in a small but growing number of US stores, from small trendy boutiques to Target.

These include Colorado-based PACT, which makes underwear and loungewear from all-organic cotton; New Jersey-based Boll and Branch, which sells organic-cotton bedsheets, blankets and towels, and two companies based in Los Angeles — Jungmaven, a hemp and organic-cotton T-shirt company, and Industry of All Nations, whose clothes are made with natural dyes and fibres from around the world.

Visit Gulfnews.com to learn more about the businesses using natural, sustainable textiles to produce their goods..

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‘Paruthi’, an organic cotton brand, aims to promote rain-fed cotton, grown in Madurai

By: A. SHRIKUMAR,  in The Hindu
In many villages in Madurai district, cotton is more than just a crop.
In many villages in Madurai district, cotton is more than just a crop.
The cotton flower.
The cotton flower.
Today, 400-odd farmers spin their own yarns and weave them in handlooms.
Today, 400-odd farmers spin their own yarns and weave them in handlooms.
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In 13 villages around Arasapatti near Tirumangalam in Madurai district, cotton is more than just a crop. It’s a symbol of life and livelihood for farmers in the black-soil belt, who have silently engaged themselves in a revolution to change the environment for the better. Nearly 400 farmers in the region have adopted organic cotton farming, saying a strict no to the usage of pesticides in their fields. From here the organic cotton cultivation extends into Mahalingam hills and the Western Ghats in Rajapalayam in Virudhunagar district and parts of Sivaganga and Ramnad districts.

“The farmers follow rain-fed cotton farming that involves multiple-cropping technique. It’s a short-staple cotton variety coming from indigenous seeds,” explains N. Muthuvelayutham, Secretary, Covenant Centre for Development (CCD) – an NGO working with cotton farmers around Madurai since 2006 to inculcate organic practices. “Organic cotton farming is labour-intensive and not lucrative. The farmers have to be encouraged to continue with the age-old techniques.” Continue reading