I remember so distinctly standing in the middle of the “bullpen” shortly after our annual sales meeting and thinking the company’s new “growth targets” were ridiculous. Their targeted 15% annual growth in a mature market was unrealistic. It dawned on me then that, on a larger scale, the idea of growth year over year over year to infinity was impossible. We live in a finite world. Why couldn’t businesses be structured in a way that was sustainable instead of running on some illusory perpetual growth model? What would a sustainable model look like and how could it be applied?
In his February, 2019 post at IDEAS For Us Akari Giraldo takes on the issue of sustainable growth. He notes that ” One of the longest ongoing debates in the world of economic trade, politics, and human growth involves the evolution of sustainable development.”
In 2005, the World Summit on Social Development identified the three cores areas of sustainable development, called The Three Pillars of Sustainability. The pillars are economic development, environmental development, and social development, also informally known as profit, planet, and people. These three cores vary in basis, but, are similar in collective goal and place each other into consideration.