The Noah Project

Rebuilding a sustainable world.


Leave a comment

GMO Genewashing

Reposted from Dr. Frank Lipman’s Blog:

GMO Labeling

By Andrea Donsky

 You may be familiar with the term “greenwashing” –- a term describing the deceptive practice companies use to purposely give off the impression that their products or policies are environmentally friendly, when in fact they aren’t. Greenwashing was first coined in 1986 by an environmentalist named Jay Westerveld, and became popular when the green movement took North America by storm.

Now there’s a new form of deception on the market and Naturally Savvy has a term for it: GENEWASHING. That’s right, you heard it here first!

“Genewashing” is when a company deliberately tries to trick consumers into thinking their products are GMO-free, when in fact they aren’t.

The World Health Organization defines genetically modified foods as foods not occurring naturally. When you turn a corn seed into a pesticide, it’s not difficult to see that this is not something natural.

Unlike “organic,” the term “natural” in the U.S. and Canada is not regulated. This means companies can tell you a food is all-natural, which you’ll likely assume means no GMOs or artificial ingredients, when in fact there’s nothing from preventing the products from containing artificial or genetically modified ingredients.

This is highly misleading genewashing, and savvy consumers have taken several companies to court over use of the term “natural” on foods containing GMOs. Continue reading


Leave a comment

The Obesity Era

This is an exceedingly long but intriguing article by David Berry reposted from aeon:

Years ago, after a plane trip spent reading Fyodor Dostoyevsky’s Notes from the Underground and Weight Watchers magazine, Woody Allen melded the two experiences into a single essay. ‘I am fat,’ it began. ‘I am disgustingly fat. I am the fattest human I know. I have nothing but excess poundage all over my body. My fingers are fat. My wrists are fat. My eyes are fat. (Can you imagine fat eyes?).’ It was 1968, when most of the world’s people were more or less ‘height-weight proportional’ and millions of the rest were starving. Weight Watchers was a new organisation for an exotic new problem. The notion that being fat could spur Russian-novel anguish was good for a laugh.

That, as we used to say during my Californian adolescence, was then. Now, 1968’s joke has become 2013’s truism. For the first time in human history, overweight people outnumber the underfed, and obesity is widespread in wealthy and poor nations alike. The diseases that obesity makes more likely — diabetes, heart ailments, strokes, kidney failure — are rising fast across the world, and the World Health Organisation predicts that they will be the leading causes of death inall countries, even the poorest, within a couple of years. What’s more, the long-term illnesses of the overweight are far more expensive to treat than the infections and accidents for which modern health systems were designed. Obesity threatens individuals with long twilight years of sickness, and health-care systems with bankruptcy. Continue reading